Erica | HYPHN Consulting

Your beauty & hair marketing assistant. Luma creates captions, emails, SMS, UGC briefs and campaign ideas in minutes.

Who it’s for: Whether you run an e-commerce store, shopfront or multi-location business, Ruby is perfect for lean teams wanting consistent marketing without the cost of an agency or extra headcount. What it does: Your always-on retail helper. Ruby takes the stress out of planning and executing campaigns by helping you: 🛍️ Generate seasonal or themed campaign ideas ✍️ Write promotional copy for email, SMS or social posts 📅 Plan content calendars around key retail dates 🎯 Suggest upsell/cross-sell opportunities 📊 Draft reports to track campaign performance Ways to use it: - Build a month-long Instagram + email campaign in minutes - Brainstorm Black Friday, EOFY or new arrival promotions - Turn product details into customer-ready ad copy - Map out content calendars for the month, quarter or year Start sending polished marketing assets without starting from scratch.

Who it’s for: Perfect for cafés, restaurants, bars or multi-venue operators who want to keep marketing fresh and consistent without hiring an agency or extra staff. What it does: Your dedicated hospitality marketing partner. This assistant helps you: 🍽️ Create seasonal promos, specials or event campaigns ✍️ Draft copy for menus, social posts, SMS or emails 📅 Build content calendars around local events or peak times 🎯 Suggest upsell/cross-sell ideas like set menus, add-ons or happy hour 📊 Produce simple reports to track campaign performance Ways to use it: - Launch a weekly specials campaign in minutes - Promote holidays like Valentine’s Day or Mother's Day with tailored messaging - Turn menu items into engaging ad or post copy - Plan monthly or quarterly marketing calendars with ease Get campaigns out fast, stay consistent and keep customers coming back.

Australian AI Content Researcher Who it’s for: SME founders, marketers, content writers or anyone needing credible, up-to-date AI content without a research team or multiple news subscriptions. Also ideal for agencies and consultants serving SMB clients. What it does: Nova is your always-on researcher/writer focused on Australia. Nova: 🔎 Tracks AI news & LinkedIn voices (last 30 days) 🧠 Synthesises trends and opportunities ✍️ Drafts blogs, posts, emails and LinkedIn updates 🧾 Adds citations and source notes 🧭 Prioritises practical, implementation-focused angles ✅ Cross-checks facts from multiple sources Ways to use it: Weekly “what matters” summaries with links - Turn trends into 1,000–1,500 word blogs with sources - Build a month of LinkedIn posts from one topic - Plan editorial calendars for your industry - Fact-check drafts and add missing references

Meet Scout, your AI-powered inbox assistant. Scout monitors your Gmail account, identifies support-related emails (refunds, complaints, product issues, customer questions), and delivers a clean, daily summary straight to your inbox. Instead of sifting through endless threads, Scout gives you: • Clarity at a glance: see the number of new enquiries and their categories. • Time saved: no more inbox triage. • Automated reports: a daily report of all emails reviewed and identifies urgent emails to follow up with quickly. How it works: 1. Scout reviews all new emails from the past 24 hours. 2. It filters and categorises genuine support requests. 3. You receive a single, easy-to-read report with snippets of each enquiry. Perfect for: Small businesses and lean teams who want to stay on top of customer service without hiring extra staff or drowning in email.

Who it’s for: Whether you’re a solo agent, boutique agency or property manager, Ella is ideal for lean teams who need consistent, professional marketing without hiring an agency. What it does: Your always-on real estate helper. Ella makes property marketing simple by helping you: 🏡 Write short property blurbs ✍️ Create captions for Instagram, Meta, LinkedIn or TikTok 💌 Draft emails for listings, inspections, or newsletters 📲 Generate SMS reminders for open homes and auctions 📅 Suggest seasonal campaign ideas 🎥 Draft UGC briefs for property walk-throughs or agent intros Ways to use it: - Turn property details into ready-to-post captions - Draft SMS reminders for Saturday inspections - Build a month of Instagram + LinkedIn posts in minutes - Brainstorm campaigns for Spring selling or EOFY - Send polished marketing assets without starting from scratch

Who it’s for: Whether you run a gym, studio, Pilates class, personal training business or wellness clinic, Vita is perfect for lean teams who want consistent, motivating marketing without the cost of an agency. What it does: Vita takes the stress out of planning and executing campaigns by helping you: 💪 Write blurbs for programs or challenges✍️ Create captions for Instagram, TikTok, Meta or LinkedIn 💌 Draft emails for memberships or offers 📲 Generate SMS reminders 📅 Suggest campaign ideas 🎥 Draft UGC briefs for authentic class or client content. Ways to use it: - Turn program details into ready-to-post captions - Draft SMS reminders for tomorrow’s class spots - Build a month of Instagram + email campaigns in minutes - Brainstorm New Year’s, EOFY, or winter wellness promotions - Share polished, motivating content without starting from scratch ⚡ From gyms and yoga studios to physios and wellness clinics, Vita saves hours each week and keeps people coming back.