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Overview The Carl Jung Archetypal Voice Engine is a brand voice alignment tool for businesses, consultants and agencies who need their content to sound consistent, intentional and on-brand across teams, platforms and AI workflows. It rewrites existing content to embody one to three of the 12 original Carl Jung brand archetypes, while preserving the original message, structure and intent. Nothing new is created. Nothing strategic is reinterpreted. The tool simply aligns how language is expressed to a defined brand voice. This makes it ideal for organisations managing multiple contributors, clients or AI systems where voice consistency is critical. Why Archetypes Matter in Business Branding In business, brand voice is not a creative preference, it is a trust signal. Customers and stakeholders decide whether a brand feels credible, confident or aligned long before they analyse the message itself. Archetypes provide a proven psychological framework for making those signals consistent across all communication. When archetypes are applied correctly: Brand communication feels recognisable across channels Teams write with the same tonal intent, even across departments AI-assisted content remains on-brand instead of drifting Client brands sound deliberate rather than generic Without a defined archetypal voice, businesses often end up with content that is technically correct but inconsistent, diluted or misaligned. Supported Brand Archetypes The engine supports all 12 original Carl Jung archetypes, commonly used in brand and communication strategy: The Innocent: Clarity, simplicity, optimism The Explorer: Independence, freedom, authenticity The Sage: Authority, insight, credibility The Hero: Action, confidence, determination The Outlaw: Disruption, challenge, boldness The Magician: Transformation, vision, possibility The Everyman: Relatability, practicality, trust The Lover: Connection, commitment, warmth The Jester: Approachability, humour, humanity The Caregiver: Support, reassurance, responsibility The Creator: Originality, expression, innovation The Ruler: Leadership, structure, authority Businesses can apply one, two or three archetypes depending on the complexity of the brand voice required. Key Features Deterministic Archetype Weighting Apply archetypes with predictable hierarchy: One archetype: clear, singular brand voice Two archetypes: balanced blend Three archetypes: strong primary voice with subtle secondary influence This ensures consistency across teams, clients and repeated use. Linguistic Voice Alignment (Not Copy Rewriting) The engine works at the language level: Primary archetype controls sentence structure and pacing Secondary archetype influences word choice and emotional tone Tertiary archetype adds subtle nuance This ensures brand voice alignment without changing meaning. Built for Business Inputs Supports: Plain text Markdown HTML JSON CSV Structured and multi-field content Ideal for websites, proposals, reports, courses, CRM templates and AI pipelines. Content Integrity Preserved The tool does not: Add ideas or strategy Remove information Change positioning Alter facts or claims It only standardises voice. How It Works Step 1: Provide Existing Content Upload brand assets such as web copy, proposals, sales pages, onboarding materials or internal documentation. Step 2: Select Brand Archetypes Choose one to three archetypes that represent the brand’s communication style. Step 3: Voice Alignment The engine applies deterministic linguistic rules to align content to the selected archetypes. Step 4: Deploy Consistent Brand Copy Use the output across channels knowing it sounds aligned, credible and intentional. Business Use Cases Ideal for: MARKETING Branding and marketing agencies aligning client voice across campaigns, channels and assets Marketing teams maintaining consistent brand tone across AI-assisted content Businesses refining positioning without reworking strategy CONTENT CREATION Content teams and creators standardising voice across blogs, courses, newsletters and long-form assets Organisations managing multiple writers or contributors AI content pipelines requiring stable, repeatable brand voice SALES Sales teams aligning proposals, pitch decks and follow-up communication to brand voice Consultants delivering client-facing materials that sound intentional and credible Businesses ensuring sales messaging stays consistent with marketing and brand strategy Examples: Aligning a client’s website, email campaigns and sales proposals to a defined Sage or Ruler brand voice Standardising tone across blogs, long-form content and AI-generated assets without changing meaning Ensuring sales decks, proposals and client documentation maintain the same voice as marketing materials Example Output Before: This framework helps teams improve consistency and clarity across their content. After (Sage): This framework provides a structured approach for improving consistency and clarity across all business communications. Published By Authority Builder™ Legal Disclaimer This tool is inspired by the Carl Jung archetype framework as it is commonly used in modern branding and communication theory. It is not created by, endorsed by, affiliated with or approved by Carl Jung, the Jung family or any Jungian institute. The Carl Jung Archetypal Voice Engine is a text transformation and brand voice alignment tool only. It does not provide legal, financial, psychological, medical or professional advice and it does not guarantee business outcomes, compliance, accuracy or suitability for any specific purpose. Authority Builder™ and its creator make no warranties, express or implied, regarding the outputs generated by this tool. Users are solely responsible for reviewing, validating and approving all outputs before use. By using this tool, you acknowledge and agree that Authority Builder™ and its creator are not liable for any direct, indirect, incidental or consequential damages arising from the use of, or reliance on, the outputs produced.  

Crikey this one is a ripper. This agent jumps straight into your text like it has spotted a freshwater croc and wrestles every Americanism every robotic GPT output and every cheeky GPT em dash into proper Australian English. It tidies spelling fixes rogue z endings adds the missing u where it belongs and sorts out all that unruly punctuation so your document comes out clean consistent and enterprise ready. Do not worry. The output is not as Aussie as me. It is polished clear and fully professional. Perfect for teams who want sharp professional communication without any fuss. You paste the text and Steve the Aussie Spellchecker takes care of the rest. No serial commas. No sneaky conjunction commas. No em dashes. No worries mate. Perfect for • Teams who need consistent Australian English • Compliance and enterprise documentation • Global companies writing for Australian clients • Anyone tired of hunting down American spelling by hand • Writers who want their text looking true blue and business ready Righto. Give it a whirl and watch your text transform faster than you can say beaut.

Stop Letting Poor Translations Slow Down Your Organisation Every enterprise carries risk when translations are unclear. Idioms collapse meaning. Tone shifts without warning. Technical terms get lost. Staff misunderstand instructions. Customers lose trust. The Enterprise Document Language Translator solves this through a four agent pipeline that supports all languages and all document types. It produces audit ready translations in thirty seconds and keeps your messaging clear across regions and teams. You can start it through chat or connect it to other workforces to build a complete translation workflow. You chat. It translates. You get a clean audit trail. What You Get Simple Chat Command @EnterpriseTranslate "Paste document" SOURCE English TARGET Spanish,Japanese,Dutch Four Agent Workflow Engine drafts a translation Auditor highlights tone, meaning and terminology issues through JSON Optimiser applies all fixes then polishes the final text API outputs a finished translation with workflow ready JSON Enterprise Accuracy Across All Use Cases Fixes idioms and informal phrasing Handles technical, operational and organisational language Preserves structure and formatting Delivers confidence scoring and full audit transparency Designed for Workflow Integration You can connect this workforce to document reviewers, contract analysers, communication drafters or any other Relevance AI workforce that accepts JSON. This makes it a strong first step in any multi language process. How It Works You type: @EnterpriseTranslate "We rocked up thinking the project would be simple but it became a dog's breakfast" SOURCE English TARGET Japanese Agent 1 produces a direct draft Agent 2 identifies incorrect or literal expressions Agent 3 corrects tone and meaning Agent 4 assembles the final output and JSON Before and After Example Language Pair: English to Japanese Source English We rocked up thinking the project would be simple but it became a complete dog's breakfast. Initial Machine Translation (Incorrect) ロックアップしたら簡単だと思っていたのに犬の朝食になった。 Back to English: When we locked up we thought it would be easy but it became a dog breakfast. What Went Wrong rocked up was translated literally dog's breakfast was converted into a food item Tone became casual and unclear Corrected Enterprise Translation 私たちはこの案件は簡単だと思って到着しましたが結果的に大混乱になりました。 Back to English: We arrived thinking the job would be simple but it turned into a major mess. Audit JSON Example {"issues":[{"phrase":"ロックアップした","fix":"到着した"},{"phrase":"犬の朝食","fix":"大混乱"}],"approved":true} Another Example Language Pair: English to Spanish Source English The supplier rocked up late which created issues during handover. Initial Machine Translation (Incorrect) El proveedor apareció tarde lo que creó problemas durante la entrega. Back to English: The supplier appeared late which created problems during the delivery. What Went Wrong appeared is not suitable for enterprise tone entrega reads as a parcel delivery not a handover process Corrected Enterprise Translation El proveedor llegó tarde lo que generó problemas durante el traspaso. Back to English: The supplier arrived late which caused issues during the handover. Audit JSON Example {"issues":[{"phrase":"apareció","fix":"llegó"},{"phrase":"entrega","fix":"traspaso"}],"approved":true} Perfect For Leadership and Communications Strategy messaging and organisation wide updates HR and People Teams Onboarding, training, codes of conduct and workforce policies Safety and Operations SOPs, hazard notices, emergency processes and field instructions Technical, Engineering and IT Product guides, technical manuals and system documentation Customer Service and Support Knowledge articles, help content and troubleshooting guides Sales and Commercial Teams Proposals, scoping documents and client presentations Governance and Risk Assurance documents, policy updates and compliance material Global Offices Any content that requires accurate multi language interpretation Legal Disclaimer This workforce is a translation support tool only and is not a certified translation service. All translations must be reviewed and approved by the user before use. Authority Builder™ and the creator provide the software on an as is basis and make no warranties of any kind. The user accepts full responsibility for all outcomes that arise from the use of this tool. In no event shall the authors or copyright holders be liable for any claim damages or other liability whether in an action of contract tort or otherwise that arises from or is connected to the software or the use of the software or any other dealings with the software.

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